Eek c’est chic, according to ELLE

ELLE UK has been getting very familiar with the GILES X Wool and the Gang Eek hat.

In the September issue, the oversized beanie pops up on Cara Delevingne’s head on the First Look pages in a piece on fashion selfies (Cara famously filmed the FROW while sporting the Eek at the GILES A/W 14 show).

In ELLE Collections, the magazine has teamed up with Wool & The Gang to design a special version of the knitting pattern for a reader competition.

And in the Accessories supplement, the EEK is part of the Editors’ Edit, thanks to ELLE’s fashion assistant Molly Haylor, who also wears it for a snap on the ELLE website.

All eyes are on the Eek.